what we’re reading:
be productive: get things done.
Nozbe follows David Allen’s GTD model for productivity to a tee. If you don’t know what I’m talking about, do yourself a favor and read this book. Nozbe allows you to organize your to-do list by project and put them in context (ie location, time commitment and deadline). It also allows you to attach notes and documents to your tasks and project via Evernote and Dropbox and syncs with your Google Calendar to to keep track of deadlines and appointments. You’ll wonder how you got by without it.
capture leads and test ideas
Unbounce is an awesome hosted, landing page platform with A/B testing, lead capture forms, and native MailChimp integration. Its true beauty lies in the fact that, now, anyone and everyone is able to test a new business idea for a very minimal amount of money. Build one in minutes, drive some traffic there with a small PPC campaign and gain valuable insight into a segment of population or demographic.